Utah native Buppy, left everything behind and took his lyricism and melodies to LA. This artist’s pop-trap style accompanied by head banging beats has given him the creativity to produce tracks with catchy melodies and relatable lyrics. At just 16 Buppy has created a brand, developed the knowledge to continue to excel his career, and provide bangers like “Alexis Texas,” that has well exceeded 70K streams. I had the opportunity of catching up with Buppy to talk about his journey and growing brand.
When did you start writing music & who are some artists that inspire you?
Yeah, so I started writing music four years back. Some of my biggest inspirations would probably be Lil Peep, I like him a lot, I like Kendrick lyrically, and I think flow-wise, and this is a weird one, because a lot of people don’t really see it in my music, but Benny the Butcher… I think just his flow and his delivery and his rhyme schemes especially. Yeah. Those are some of the more song writing inspirations, and I started four years back.
When did you decide to make your move to California, how did the move change you as an artist?
So, I moved to California like three weeks ago, and I moved primarily because COVID actually kinda allowed me to do school online now, and then I got a pretty big offer that I can’t really disclose, but it was out here, so I kinda am pursuing that as well as the school is now online, so that helped out. And my artistry and music, since I’ve gotten out here, it’s been hard to find studios because of the whole COVID thing and getting to record, but I’ve written a lot of music and I’ve met a lot of people who’ve kinda mentored me on where I’ve taken my music, and it’s definitely getting better and it’s changing into this more like R&B type vibe and I like it a lot.
What inspires you to want to experiment with crossing the lyrical complexity of artists like Benny the butcher with pop tracks?
Well, I don’t know, I just think grunge and drugs, and then think of… That’s usually associated with certain cultures, certain people, and I’m kind of trying to break that. There’s a lot more people that have some shit they live with or shit they do… Some sin and shit, and I think pop rap is like a genre that people haven’t really delved into and made like… I feel like emo rap… It’s too big of a genre right now. There are too many things inside of it, and I feel like if you ever talk about something dark, then you’re considered an emo rapper, but it’s like… In reality, I feel like… Trippie Redd is a good example. When he was dropping his first stuff, a lot of that was super like dark, synthy type stuff and now he’s a lot more mainstream. But I want it to be like Benny the Butcher meets Trippie Redd meets like, I don’t know… At points, I think Kid LAROI, but now I want to take in the more like an R&B side, so I don’t know where I want to head.
Being 16 but strong willed to make it in the industry, how do you overcome some of the challenges of just being young and having to do everything yourself?
The primary one is just getting taken seriously by anybody. How I’ve overcome that is kind of just like… It’s the whole idea of just doing things without people being okay with it. It’s generally you would wait ’til you’re 18 to even consider not going to some school and going to LA. For me, it was like, “Fuck it, 16 I’m out.” And I’ve just kind of like pushed myself to just keep doing this independent path of just, “Holy shit, he’s 16, but he’s still pushing to be an independent this year.” And it’s like people see that and it’s less about my age at that point, it’s just about the fact that I went from 700 to 10k in four months, my stats are here. It starts becoming about the music more, and that’s what I appreciate about music especially.
Talk to me about your management, how did the relationship start and how has their support helped you as a rising artist?
So, it’s kind of funny. A lot of people have strong management teams. I would say that I have a very strong management team. However, I’m not under a label at the moment, I’m signed to nobody. My sister is actually my impromptu manager at the moment, which is not contracted, it might be within the next year, just how things are going. But… Yeah, she makes music as well. She’s signed to Asylum Records at the moment. And she’s been like my impromptu manager. And I’ve just kind of run stuff through her. I came up in a time where it’s like, gigs don’t matter right now. So, it’s like, I’ve not been booked anywhere. She’s never gotten me a booking, but it’s like, I’ve gotten the promo help I need, I’ve gotten where to distribute, what to distribute, I’ve gotten the content help, I’ve gotten the people to just say, “Yo, this sucks, this needs to change.” And then on the side of getting a photographer, I mean, that’s the weird thing with me, I came into music already having a content team. I already had people who were around me who shot photos of me and did videos of me, so it was easy to just build a team and make content. It’s still to this day, it’s just me and my roommate shooting videos and photos, and we edit them every day and just throw them out and some Latvian kid… I have a Latvian editor.
Resonance Entertainment, did you start that for your own personal music, & what are you goals for the brand?
I just recommend this to every artist, like if you’re coming in and dropping music and you know nobody, instead of having the little DK like, 1097, whatever, on your thing, just make your own label, and just roll with it. Because when you get your knowledge panel, the thing that’s going to pop up for labels is going to be DK197857… And you don’t want that, you just want your label or whatever, so that when people start writing Wikipedia’s , it’s easy to just cross reference, “Oh, he was signed to Resonance Entertainment, okay.” So I started Resonance with another kid named Kenji, who’s just a super talented artist as well. I mean, we had my photographer and his videographer, so we had it like that and then we have like my sister and a few homeboys that we knew, and my photographer is also a producer. Then we just went out and we found artists in Australia, New Zealand, we have an editor in Latvia, we have a producer in London, and we used to have a producer in Serbia but ended up cutting him. But we have a bunch of artists then in California and the US as well. It’s at like… It was at 20… We recently rebranded and revamped some stuff, so now it’s at 10. But yeah, you’ll start seeing some of those people become bigger names, and start… beause right now Resonance is more… It’s like we have a few big names, Peech, who now is signed to TLG, so he’s unsigned from us, but Peech, Eleanor and me, we’re some big names, and now we’re just trying to build everybody up. But it’s more like, I’m doing, every week, I do marketing sessions with those 10 artists. I’ll do branding sessions. It’s just stuff I learn, I’ll come to the table with and stuff they learn too they’ll come to the table with. Essentially it’s just a way for 10 people to get better, much faster.
As an artist what do you want to be known for?
My brand is… I want to make a strong highlight on family and that… Like friends, fans of mine, or family of mine. And I want to make a community in that respect. I also have a strong drive to bring about mental health and mental health issues. But I don’t want to do it in the way where it’s like corny as shit, it’s just whatever you are going through, at some point, it’s going to come to your face you can either get through it, or you can let yourself just give up. And at that point, I want to be able to be the person to be like, “You can actually do that.” And then the other big thing I want to be which kind of like coincides with that. I want to be the kid who just showed a bunch of other people that they don’t need to sit in the boundaries that were created for them. Especially with school and parents, and religion, whatever. It’s like I grew up in Utah a Mormon place… I was the kid to a professor and I now am not really in a school, and live in LA, and post a bunch of shit that Mormons would never be okay with. And it’s great because it’s like people like me for that. And that’s what I want to be known for. That’s what I think other people should do.
Your track Alexis Texas just hit 70K streams, how does that feel for you and what’s next for you as an artist?
I dropped Alexis Texas and that was the first track I’d done in a studio. I did 11 after that in the studio that are just sitting in a folder. Then I have 20 that I just have on my computer that are demos, that I’ll like… If I ever like them, I’ll take them to the studio. But yeah, I dropped “Duffel Bag” because I made that on my laptop, and I just had it. I was like, “I want to put this out.” So I put it on SoundCloud. But yeah, for… Next for me. I mean, that’s what I’m kind of figuring out for myself. We want to do another two releases before the year ends. And then we want to do singles throughout the next half of next year with an album coming in the last half.
I think like a lot of people just have to think about singles versus albums and how that really plays in. If you don’t have the budget to fund an album nine times out of 10, you shouldn’t drop it. The reason is, is not because you care about stats, it’s not because you care if someone’s streams it… you put that time in and you’ve made that quality of work, and now it’s not getting appreciated and you shouldn’t settle for that. Especially younger artists, and you see a lot of them, they’re throwing away their childhoods for this shit. I promise you. They are working jobs every day, trying to promote music that probably won’t get anywhere. But that grind is real, people do work 40-hour weeks at 16, working for music, I did it, I know people who do it. Then there’s kids who move to LA and throw away all of the shit they know and just work it out and figure it out, and live on ramen. And it’s like… That is a real life and I do value everybody who lives that way, and I respect it and I’m trying to do the same thing.
To be so young, Buppy is secure in the fact that his only way to go is up. A solid team player, he desires to watch the artists that he works with grow by sharing knowledge and connections. Constantly working, Buppy plans to grow his reach as an artist and continue to bring new heat to your headphones! Be sure to check out his fire visual for his track, “Alexis Texas!”