Tuesday, March 2, 2021

Florida rapper TYTE Williams talks about his journey into signing with Atlantic and Island Prolific

Florida rapper TYTE is on his way and up and signed with Island Prolific/Atlantic Records in October of last year. What started in the...
More
    Home Blog

    Eleanor Kingston releases highly anticipated EP “Great Kind of Madness, Pt.1”

    0

    She’s the perfect amount of darkness and light rolled into one. The growing star best known as Eleanor Kingston possess a raw and melodious voice. Based in La, her style and creativity exemplify her ability to find light in any amount of darkness. Eleanor’s lyrics are intensely relatable and when accompanied by her vocals, the hits are endless for her. Eleanor’s visuals are extended stories of what she writes in her music.

    I like to twist and turn the concepts of my songs and make them a different story that even more people can relate to or get behind in the visuals.

    The artist recently gifted her growing fan base a new EP. The 4 song record titled “Great Kind of Madness, Pt.1,” is a recollection of a time when she had nothing, but her strength and grind have brought her to a higher place, and this project is her tribute. I had the opportunity of catching up with Eleanor to talk about her release and everything that makes her the artist that she is!

     When did you start writing music?

     I started making music… Okay, it’s kind of a funny journey. I think it’s similar to Ariana Grande’s story a little bit, where she really… She started in acting, obviously was hugely successful, and then she was always like, “Whoa, I love singing.” I really just want to be a singer, I know that, but I’m getting all these acting gigs and it’s happening really fast and I’m kind of in that space more. I actually started when I was really, really young, going to acting camp since elementary school in Los Angeles. because I always knew I wanted to be there. I would do casting calls and had an agent in LA. And all of that. And then I ended up going to a boarding high school in Connecticut. And there was not the best experience for me. It was very rigorous academics. I didn’t love the drama scene there. I didn’t really fit in, I felt like it was kind of… The directors weren’t necessarily on my side, I wasn’t really finding my place and it was in the middle of nowhere. It wasn’t like I could go out and act on the side because the academics were so rigorous and we had five hours of homework every single night that you couldn’t just leave on a jet to LA and kind of come back when you wanted to. I had to stop acting for a bit, and it ended up being kind of the best thing for me because in the acting world, it’s very… There’s so much pressure. There’s pressure in the singing world, but I feel like I’m more in control. And my main thing in life is control. I want to be able to have a voice in what I’m doing and who… What I’m coming off as to the general public. I started just singing kind of to numb the pain because acting wasn’t going right. I was a huge volleyball player, that wasn’t really going right. I didn’t have too many friends at my school in… In Connecticut. I felt super out of place. Just kid on financial aid, super rich school,  I just didn’t really fit in. And I kind of ended up going into the music wing, they had a phenomenal music program. And I was able to just belt out my feelings, and it started with a lot of covers. And then I started writing poetry because I had a phenomenal poetry teacher in high school, and she really pushed me to start writing free verse. And from that I was just like, “Whoa, I really love singing, I really love poetry. Why don’t I just try to combine these two. I already have the footing in LA, I already kind to know how to navigate that scene, why don’t I just start kind to shifting my focus to something that I love doing more. I’m able to get on my emotion.” It really just started from mental health. Just feeling in a really dark place and feeling like maybe no one cared, maybe the people around me didn’t want to hear it, maybe I was just venting my feelings to people who didn’t actually care about me personally. When I started releasing music just off a whim, I’m very glad I Did because I feel like in these past few years, there’s so much more availability for… With social media for you to get your music out and heard. Even when I had no fan base, I ended up getting those songs to 80,000 streams and it was all just organic fan traction who cared about what I had to say and who felt understood. Yeah, that’s kind of a bit about how I started. It’s a very long-winded answer, but it’s very special to me.

    What really inspired you to release the first song? And what gave you the confidence to really be super raw and open with the world?

     I guess for the first part of your question, as far as what made you release that first song. I think a lot of my music is rooted in boys. And it’s not generic like, Oh, I was broken up with, kind of stuff. I’ve gone through a lot of stuff at a very young age, that my mom is like, “Woah. That didn’t happen to me till I was like 30,” as far as being the other woman at 16 years old and just weird stuff, being taken advantage of by much older men and just situations that I knew weren’t okay, but I also knew if they were happening to me, they were happening to so many people, and it was deeper than a break-up song of like, Oh my God, I’m so sad because you chose another girl. It was like, What the hell? These things are real. This is really real content. And I felt confident to put that out. The first three songs were about my situations with guys that weren’t acceptable at all, and I felt comfortable putting them out and confident because I knew I was actually sharing something that was important to the broader scope of female empowerment and what we have to go through on a larger scale, and it was deeper than just me. So even if I’ll be the face of it, of my music, my music’s deeper than even who I am as an individual, if that makes any sense. That’s just kind of how I found the confidence. It was more just innate because I knew it was for a broader good than writing a song about a club and saying like, I’m confident because I’m the shit.

     Let’s go into Great Kind of Madness, Part One. How did that come about?

     So Great Kind of Madness, Part One happened when I had just kind of gotten out of the high school situation. I started those three songs that I came out when I was in high school, I made at Paramount Recording Studios in LA, and those were big-budget situations, but the sound quality to me wasn’t there, even though the money was being put in, because I was fortunate enough to have that with my first couple songs. I know a lot of artists when they start out, all they have is themselves and a mic, and I know that I was fortunate to start off at that point where people from Paramount did care and they wanted to help. But to me, the sound quality that I was hearing from Billie Eilish who was blowing up at the same time in her bedroom with her brother was so… That was why I wanted to make music. I was like, You are revolutionary. You’re taking all of this money that people feel like they have to spend at a proper recording studio so that they can only put out one song every six months so that it’s top quality, and you’re saying like, Let me just use my brother who’s super talented and use my voice, which is amazing, and then make something dope. When I moved out to LA, that was really what I craved to find. And in that period of time, my producer from Paramount, because I was broke, dead broke at the time, moved out to LA at 18 with nothing, fortunate enough to have my mom helping with rent and stuff. He said, “I don’t think this project is for me.” And whether that was genre or financial or whatever it was, I felt super stuck because I came out to LA, got super sick that summer, and then just… Couldn’t get out of bed sick, couldn’t find a job, just was in a horrible situation with a guy I had just met in LA and got attached to, and he was much older, and it was just messy, messy, messy. And that’s actually what Dedicated to You is about, it’s that summer. And a lot of Great Kind of Madness, the reason I talk about that summer right now is because that summer was when I wrote these songs. Even though it was so long ago, it was two summers ago, the emotions I felt then when I had nothing are what I really wanted to put out this year when I feel so fortunate and blessed, but I still want to pay homage to that time. I had a girlfriend, a good friend of mine, and she had this guy come over and she invited me over to meet him and he was just new to LA too, and he was like, “Yeah, I’m a producer, but I don’t really have much behind my belt, but I love to do production.” And I was like, “Dope. That’s what I’m looking for. That is what I want. You are the type of person I want. Let’s just try it.” And he took one of the demos I had made with a different guitar player or demo producer kind of vibe, he took that song, and when I heard his version, I literally started crying because it was the most amazing art that I had ever heard in my life, and I knew from that moment on, he was the producer that I needed to make every single project with, and I fully believe that in my heart, and I’m fortunate enough to call him my best friend right now. But it started just two kids with a vision, to be completely honest, who moved out to LA to do one thing and weren’t necessarily really getting those gigs, and then just put our brains together and said like, “Okay, dope. We don’t need to work with the world’s most renowned producer, and you don’t need to be in search of making your first song with Ariana Grande. Let’s start from the ground up.”

    That’s how it started, and he became my co-writer, producer, mix engineer. He does all of it. My music is literally him, that’s what I always say. It’s very much like our child. That’s what we make together. It’s not just me behind it, and I’m super proud of that because, yeah, every single song is him and I, and we also have another phenomenal producer named Kit who stepped in to help on some of the records as well, but it mainly just is the two-person collaborative team. And then as far as the visual side goes, I… We had been creating and fostering these records for so long, and I had basically just looked like an Instagram influencer who was just posting random pics of me and selfies, and I was like, “I need people to know I’m an artist,” and that doesn’t just mean posting pictures of me in the studio. That means full-fledge, How am I going to present this art once I want to put it out because I went on a year-long hiatus when everyone was like, “Eleanor, I thought you didn’t go to college to make music. What are you doing?” And I was like, “You know what? I need to come back and show what I’ve been doing.” So literally during Coronavirus when I was alone again in Los Angeles, unable to leave my apartment, and I didn’t know many people in LA at that point, and just literally, it was just me in my head that whole time in my apartment alone.

    Talk to me about your team and what role they have played in your success?

     Part of it is, how did I take them and put them into a business position? And then on the other hand it’s like, how the hell did they take me and put me into one? I think it’s just both parties really worked together to make something amazing. I’m a business woman first, and I think that’s what people don’t understand about music sometimes is it’s like, you can have the talent, but talent and the music part of it is 20% of the gig. If you don’t have the other 80% where you are hustling your ass off learning music business, and you’re figuring out e-commerce, and you’re figuring out how to run ads, and you’re saying, “What are people grappling with? Why is this artist blowing up? It’s because of this. Okay, I need to figure out a way to do something like that.” It’s the business, because I hear so many independent artists every day who, they’ll say, “Oh, I want to join your record label. Can you sign me?” Or whatever it is, and their music’s amazing, but the other part of that is the branding and what numbers do you have because you work to get there. I definitely will always say that the marketing side of it for me, and the business side of it for me, is the most important. I will never put someone on my team and say, “Okay, here’s this much money upfront, peace out.” It’s more, “How can we work together to make this sustainable?” I was fortunate enough to be offered a record label contract in that first year of making music, literally before I had even released a song coming out of high school, I was presented with a record label contract. So that was dope because it kind of bought us some time to figure out how to do it ourselves, because the goal for me, I own a record label with my brother, I make music. The goal for me is to do what Russ did, where it’s like, “How can we expand and make it so that I’m making a good living without someone else being in control of my career?” And I know producers who signed to record labels, they get taken advantage of and paid little to none. Or makeup artists who are working gig to gig, get paid little to none. And I was like, “Okay, you guys are still talented, if I figure out a way myself to market this music to the top, you aren’t going to deal with record label percentages, you’re going deal with my percentages, and because you’re my best friend, those percentages are going to be a lot higher.” So that’s kind of just like how I did it and how I figured it out. Obviously on the business side too, that’s not just me being smart and figuring it out, it’s so many people that coached me along the way, so many mentors, including my brother, who stepped in and said, “We should try this.” And then a mentor who came in and said, “Okay, this is how I do this.” And all of those things made me such a better marketer, made me such a better business woman, and also just heightened my music craft, because I was like, “Whoa, if I’m sitting behind a computer for legitimately 13 hours a day just focus on marketing, then this better be the best music anyone’s ever heard. And this better be worth it.” So it also helps your creative flow as well.

     You and Buppy are like the ultimate brother and sister duo especially in music. Do you have any other siblings?

    We do. We do. I’m super happy that you asked about that, because they are equally as amazing. So we have an older brother who is graduating this June from Stanford University, completing both his masters and his undergraduate degree in four years, for sustainability and just… He’s literally the epitome of my best friend. He’s such an adventurer’s soul. He’s so intelligent, the smartest person I’ve ever come to know, but he also knows that the main thing he wants to be known for is fun in his life, which keeps me grounded, because I’m such a workaholic and such a Capricorn and all this stuff. Where he’s like, “If we’re not going out and rock climbing today or surfing today or hiking today, why are we living? And so, he pushes me to that extent. Also, our younger brother right now, is kind of training for the Olympics. He took the Park City, Utah route. He’s 13, but he’s already top of his age group in Slope style skiing, so he’s up the mountain right now, he wakes up at 7:00 AM every morning, comes home at 4:00 PM He does online school, so that he can be a skier primarily during the winter and kind of work throughout the summer as well. So, yeah, no, I mean, I would say out of our family members, I’m least proud of myself, because I’m so proud of all of them.

    What is one of the biggest changes that you’ve seen in yourself as an artist up to this point in your career? 

     As an artist, I’ve changed so much as a person, and I think that that shows in your artistry. I guess for me, when I first started, as far as artistry goes, I was so… When I was young, it was the Katy Perry and the Ariana Grande and the Fergie, and all of these phenomenal pop women, and I was so rooted in pop. Those first few songs. The first one is completely alternative, but I also didn’t have a lot of say in how that record was made, but that’s another story. All of the records that I’d made to my name were pop and just very pop-focused, and how I grew as an artist was recognizing I love Frank Ocean and I love Mac Miller, and I love the alternative energy and I love UK rap, and I love rock. I just want to be as diverse of an artist as I can, while also recognizing I love pop, it’s my favorite genre and it will always be my favorite genre, and I want to make music that I want to listen to. But also, just that these other genres do come into play, and I want to experiment. And my producer is one of the most talented people on the face of the earth, so I don’t want to put him into a pop box either. So yeah, I think that’s the main way I’ve grown, as far as sonically, is just recognizing that you can put in a lot of genres and different alternative elements and still succeed.

    What is your favorite song from the EP and why?

    I would say “Pink Things” is definitely my favorite song. That’s because it’s… “Pink Things” is the song that we wrote in August, so it’s the most recent song that I’ve written that we also created in full. And that song is about so many things, it’s about being tomboy and girly-girl and how that’s okay. It’s about how, if you love pink, and you love makeup and you love dressing up, and you love all of these things that are seen girly and feminine, putting people down for that only makes us stronger and only makes us want to do it more. So, you’re not really succeeding in putting a woman down when you say a negative comment in any way. And then, it’s also just about my dark fantasy. When people say, “Well, I really like girly things and tomboy things,” and I’m taking my own spin on that to say… The verse lyrics are, “I cut off half my nail last night, wrote your name in my burn book, said goodbye, wore my heels to the park and cried in front of a family of five.” So many of those things are girly, where it’s like, “Okay, if you’re wearing heels, you’re feminine,” and then it’s like, “But then you’re also going to the park and crying in front of people,” and that might be a little frowned upon as a girl, but to me, I’m like, “I don’t care.” Then, in the pre, it’s like, “Embarrassing, you think girls fixate on pink things, boys and rings, but here’s the thing, I’m obsessed with dark things, empty rooms, as long as it’s not one with you.” So, it was kind of saying, like, “I’ve seen so many times, through growing up… ” There was a really long period of time with the Kardashian era and whatever, that everyone just… All these rappers and these people wanted a trophy wife, and I was like, “I never, ever want to be a trophy wife.” Yeah, I want to dress up and feel beautiful for myself, and wear pink and all these things, but I’m going to be the breadwinner. Sorry about that. I have a dark side of me too, and if I’m upset one night, it’s not because I’m on my period. No, I’m just upset and I’m sad, I’m in a darker mood, and that’s fine, and that’s also how women are as well. So, it’s not just like you can put us into this one box. And it’s so funny, because I’ve started to get a lot of hate on the internet, which is super exciting for me, honestly, because I think that means you’re really succeeding. A lot of the hate I get is just straight white men who say, like, “Women are never told what to do. You’re reaching. You’re trying to get clout.” Just weird stuff, but I think that that even speaks to it even more, and it makes me happy that people comment that, because it validates my point that no matter what a woman does, she’s going to be put down. I never… You can correct me if I’m wrong, but how many times are men in music put down? Slim to none, in my opinion. But women are constantly scrutinized, and that’s what I want to bring to light in a very, very direct way, and I’m very proud of myself for “Pink Things”, because that’s the first record where I really did that, and there will definitely be a lot more of me doing that.

    To check out the full interview click here!

    Hueston Debuts Out-Of-This-World EP titled “ORBS”

    0

    The former frontman of the Indie/Alternative-duo, The Blancos , songwriter and producer Cory Hueston , is a breath of fresh air. Fans have grown restless since The Blancos last studio release and it’s honestly just in time. Cory has since shifted his energy and set his sights on his very first solo project, Hueston .

    After one of the toughest years, Hueston emerges like a phoenix from the ashes with a six song EP that will take you on an emotional ride. Orbs is the culmination of immersed self reflection, overcoming trauma and facing what scares you most.

    With songs like Eyes Bleed Water that on the surface speaks of a codependent relationship and a hurtful breakup but in reality encapsulates all the things we desperately hold on to thinking it’s for the best when they’re only hurting us more.

    Orbs, the song that names the EP, comes along with a message of embrace. The turning point when some light starts shining through but emphasizing the importance of darkness. To go through the journey you have to visit the darkest place , the most forgotten corners of your mind, the scariest experiences you need to face in order to wake up from it all.

    “To get through it, you need to go through it. Orbs is the moment the sun starts peaking, that moment when the sunrise begins” – Cory Hueston

    Orbs is produced in collaboration with Todd Spadafore and recorded at Love Potion Studios.

     

    Rising Artist Trace talks his new hit “Poison,” love for 808’s and Heartbreaks, and more!

    0

    Based in Massachusetts, rising artist Trace is winning the hearts of listeners with his purely indie vibes and down to earth personality. Always having a love for music, Trace is more than just an artist as he plays a wealth of instruments on top of possessing a raw and organic voice. With a growing discography Trace continues to turn out upbeat and catchy hits. From his tracks like “Everybody’s Gonna Die” and “No Chill” to his feature on the track titled ” Ooo That’s Nice,” Trace has shown no fear in not only making indie pop but showing an appreciation for rap as well. As his hype grows, he continues to hone his sound and expand his brand to match the energy he is generating. Upon the release of his new guitar flooded single titled “Poison,” I had the chance to sit down and talk everything Trace and his new hit.

    What got you into music?

    Originally, my go-to answer is that I used it as a therapy, which I think it’s true for all writers or all artists, really but I think that I started writing because my parents divorced when I was around 10-ish, and it really sucked. And I grew up with a single mom, and so I remember writing a song in… Let me fix this before… There we go. I remember writing a song for my mom when I was a kid and her loving it, and so I just remember that feeling of how she felt when I did something like that. And I guess just when I was growing up, I always remembered that and kept just wanting it over and over again, so now I write.

    When did you… Did you just start releasing music? When did you start putting it out?

    I’ve been putting out music for about six years. And I used the past probably four and a half to five years to really develop my sound and really develop my craft and learn how to song-write and learn the music theory, and kind of grow up around my favorite artists and listening to the greats, like Kanye, Jay-Z, Nas, Pac, all of them. When it was time to jump, when Buppy called me, and he told me he had this idea for something he wanted to really do and said, like, “This is it. It’s go time.” I really could bring it, and I really could show him that, I know what I’m doing, and I really want it.

    What did you go to college for? Did you go to college?

    I went to college for commercial music production. As almost every artist’s story when it comes to college, I really went to college for my mom and just like… Because it’s like the thing to do. You graduate high school and then, okay, time to college, and what else? And I didn’t really realize that I had other options. While I was in college, I was talking with my music professor, and he found a workaround to hire me as a TA, so I worked for the school for about a year and a half until I dropped out. I recently dropped out, and now I’m doing this full-time.

    I think especially when people go to school for music, they end up dropping out only because… And in a college, it’s really, really, really hard. It’s a lot harder than you thought to go through the process on your own.

    Yeah, I think that if you pursue music in college, it’s more for the music theory and more for the classical or the classically trained musicians. And I’m classically trained in almost 15 different instruments, and I know how to play a lot of them by ear. I just grew up around a lot of different instruments. So, when it came time to go to the college classes, I already knew what they were teaching. I did this in my free time. My final project was an album for senior, when I was a senior. I’ve been doing this a long time, so I know all the stuff already, so that way I can just skip that and go straight to what I don’t know, like the music business part of it and stuff like that.

    For sure. Do you have a favorite instrument?

    My voice. And I really like producing. But I think that I’m classically trained the most in piano, and I’ve been playing piano for a little more than a decade.

    That’s cool! Describe to how you would describe your style?

    It’s interesting, because my manager told me that I would get this question and that I needed to be ready to know what my style is. But if I’m honest, I really don’t know yet. I’ve done everything, and I can do everything from just straight hip-hop music, straight R&B music. I can write a girl a love song, I can’t write a girl a break-up song. I don’t want to like toot my own horn, but I know, on that end of it, I really know what I’m doing. I’m basically anything that I’m feeling in the moment. I think that that’s my style. I think my style is… I think right now it’s like indie pop. And by indie I don’t mean the genre indie, I mean just really, really independent. I don’t want to be industry. I want to take what more of the mainstream artists are doing and challenge it and take what they’re doing, because I write songs like The Kid Laroi, and I have beats, all those like Juice WRLD and stuff like that. But I want to take that and push it further, if that makes sense.

    Who are some of the people that inspire you then?

    I grew up on Ye, so I know every word to 808s & Heartbreaks. That’s my favorite. That’s my favorite album of all time, is 808s & Heartbreaks. Yeah. I think Ye is an extremely underrated project. I love Ye. I really like Kanye. I think Jay-Z is the greatest rapper to ever do it. I love Jay-Z. And a huge influence in the pop side of it is Jon Bellion actually, which sounds kind of weird because I know he’s known for two songs, and they’re really, really mainstream pop, but he grew up, and he still is, as a songwriter. And he got signed… He signed a songwriting deal. And he’s written, just in the past year, Memories by Maroon 5, half of Katie Perry’s album, Selena Gomez, Justin Bieber, everyone. And it’s cool because all of the songs are massive, and everyone is like, “Oh, my gosh, what is it about these songs?” And it’s because Jon Bellion wrote them. He’s just so good at writing, and he produces them and everything. So, I think he’s one of my biggest influences and he’s just a pure genius. He’s just a genius.

    Talk to me about Poison. What inspired that?

    Poison, I wrote about an ex, that I was in a toxic relationship my first year of college. And we dated on and off for about nine or 10 months, and then we called it quits. I think I was chilling with my friends in college one night, and we were talking, and my friends… My college friends and I, we’re really close. They’re some of the most supportive people ever, and I love my friends to death. And we were talking about this girl, and my past with her. And one of them was like, “Dude, she’s really bad for you, she’s really your poison.” And I was like, “Dude, she is.” And then, yeah, I found the beat online. I just really love Pacific Beats, that’s the people who produced the beat. I recorded it, and I went to Buppy and I told him, “I want to release this on a big, big, big scale, bigger than I’ve ever done before,” that I want this to be the song that legitimized my brand. And he said, “All right.” And then he helped me through it. Him and his sister, Eleanor, really were some of the biggest people to do it.

    When did you meet them?

    Buppy is awesome. Buppy is my favorite. Yeah, he’s super dope. I met Buppy, it’s the weirdest story. I went to a church camp five or six years ago, and I met this girl there who… And this was when I first started doing music, on an old 2004 laptop with fruity loops, and I just messed around. I started with a Roland, it was… Yeah. And I told her I did music and she said, “Oh, I know this other guy who wants to get into music.” And she introduced me to this kid named Jake Crum, who’s doing well now, shout out to Jake Crum, he’s super dope. But I hit him up, and I was in his lives sometime, and he previewed a track with a girl named Eleanor Kingston. And so I followed her, and then she posted her brother’s music, and then we’ve just been showing love to each other. And then come beginning of 2020, he hits me up.

    So, when is the video coming?

    Friday. The video is coming. And the video is shot by Isaiah Kim, he’s a director, he’s shot a lot of stuff for Zedrin. I don’t know if you know Zedrin.

    Yeah.

    Yeah. And he’s insanely brilliant. He’s topnotch, he’s really good, and I think it surprised me how much he brought to life. I would say something, just on the fly, I’ll be like, “Oh, yeah, let’s do this.” And no expectation to actually do it, but he would work it in, and I’d be like, “Dude, that’s insane.” Yeah, he’s really amazing.

    What do you want to be known for as an artist?

    When I was going through this re-brand that I went through, I came up with this slogan that I really, really liked. The slogan is “From Memories, For Memories.” And I think that really kind of… Just to speak on that, and what I want to do, I think that that perfectly encapsulates what I want to do. I write songs from my memories, from what’s happened to me, from my life experiences, and I’ve started to write songs about other people’s life experiences. And I think I’ve always acted like life is a movie, and I want my songs to be the soundtrack. I think it’d be super dope because… I mean, Poison, you can even hear it in some of the other earlier stuff on SoundCloud, and just in general or whatever. I kind of wanted to be that guy, but I just didn’t know how, but now that I’ve spent so much time on it. Poison, that’s a big song. It’s really intense and it’s really jamming, and I think that that’s just what I want my music to be, just from memories, for memories.

    Check out Trace’s video for his track “Poison!”

    Buppy releases heartfelt new track titled “Violence” and intoxicating new visual

    0

    Buppy has been gaining traction with his versatility and creative vision. After dropping everything to take a chance in LA, the rising star placed importance on the business end of music and has more than become a mogul in the making. Valuing quality over quantity, Buppy closed out 2020 with his album Bedroom Tapes, Vol. 1, but lit a fire at the start of the New Year with the release of his track “Violence.” Hypnotizing guitar strums, light drums, and Buppy’s vocals float over the track to create a vibe of toxic love. In creating “Violence,” a relatable hit held together by a catchy melody, Buppy is solidifying his sound while highlighting his versatility and respect for other genres. The dark and smoky visual Buppy released shortly after the track has already racked up over 38K views on YouTube. I had the opportunity of sitting down with Buppy and we got into it all… From clubhouse and running ads to everything about his newest single titled “Violence.”

    You mention in on of your captions it took like 6 months to make it so,How do you feel now that “Violence” is finally out?

    That song was literally written six months ago, its been a while coming. It feels really good to have it out because there was a lot of people who worked on it you know it went from my bedroom, just me writing it as one of my little songs…and then when I moved to LA it was like alright got me in a room with my sister’s producer and we thought the entire production we striped it. We said alright here are the vocals, let’s do the entire production over. Like all of it right, and then from there we really made, basically we did it in three days. So it went from sitting with nothing on it for like four months, to being made completely in three days. It was because I had this pitching session with this A&R that really went no where that weekend and I wanted to pitch that song in its finished version so like me and my producer worked tirelessly, his name is Boilla, he’s amazing. And we finished that song and I love it and you know from there I was already like “Wow I just collaborated for the first time, that’s crazy.” And then I got my videographer on it and we just like leveled up. We drove 800 miles for the video and went to Northern California, we went to Monterey. This girl Lucy offered up her huge house and her parents let us film in their coffee shop. We set up this huge set like you won’t be able to recognize that it’s a house or like a coffee shop it. It should’ve cost me a lot of money. The video is amazing and like one of the things I’m most proud of. And that was a collaboration with you know multiple people in Monterey. People just came out to help like I had this kid named Zion shooting photos, that we pretty much met for the first time in like years there. And then one kid I hadn’t met before helping me out and then the girl… I hadn’t talked to her in ages but it was just a lot of like “Wow, people actually give a shit” in random places.

    A lot of emotion went into this track and you were sharing a lot of people’s favorite lines which was dope and I was reading your meaning behind it. So what was your real message and direction with such a deep track?

    It like very written about someone. And it’s so written about someone that even sometimes  it’s like hard to relate to in some parts because you’re like “I felt that last part but like what is he saying here.” This is bipolar as shit like this makes no sense right. But that’s like how the relationship it was written about was very bipolar. And it was my last relationship and it lasted three years. You know like all my teenage years, like all the teenage time people usually just go and fuck around and like meet a bunch of people… but like I was with one person and like I went from really caring about this person to falling into this toxicity where like I was just dependent, like really just dependent on her and us and I didn’t really have anything else. And it’s scary to me that some many people like live in their partners like… like if their partner dropped them then they’re fucked. And it was like I was that way and I’m scared of it now. Like I have become content alone and like that makes that song like… I got an audio recording, after I posted all those things on my story from the girl. I had blocked this girl but she made a separate account and sent me an audio recording in a DM. And it was just closure like honestly it was closure and really nice to hear and we’re both doing better. It was really just about this toxic relationship I had that lasted three years and there was a lot of mental and emotional manipulation, a lot of fights. Not ever me, but just like a lot of physicality on her behalf that I didn’t appreciate, and it’s just written all about that. She also came out to LA with me when I moved there so I re-wrote a little bit of the song when I went out there

    So you were with her when I interviewed you the first time?

    What “Alexis Texas?” Yeah so we were on and off. Like we were for a while then we weren’t. And I can’t say to much like I don’t want to bring to much on her but that what that’s written about. And it’s very personal to me, like literally anyone could say that like that song’s shit and like I would not care because that shit is closure, it was closure.

    So for the visual, did you come up with the concept?

    No, so like I came up with a few scenes. I just I really like supporting the guy I work with his name is Anthony Palmer. Her directs all my videos he directed “Alexis Texas,” he directed “Violence.” We shot “Open My Letter” while I was out there which is another song we’re working on, we’re shooting “Tell Me You’re Sorry” in a few weeks. Like I have a video for every song. Every single song is a video and this guy is like the only guy I work with. He directs all of it and shoots and edits all of it but I direct like a few scenes. So he’ll come in with like an actual treatment and basically we’ll take that treatment and just start shooting on the treatment right and if I see like, for instance at this last shoot there was this mansion we were recording in and it had these six windows, and we did this shot in “Alexis Texas” where we had a bunch of me’s in this ranch and it was like me performing to a bunch a me’s, that was my idea at the last one. So my idea with this one was these six windows and I would just pop up in each window, I don’t know if you’ve heard “Violence,” but when it goes “Hello, Hello,” I’m just popping up in each different window and it’s like a bunch of me’s. That like one of the scenes I directed but no I don’t really come up with all the ideas for those videos. I really like collaboration.

    I saw the teasers, the teasers were sick.

    I want to speak to the teasers real quick, and this should definitely be in the article somewhere but like I make and edit all of my teasers on my Instagram, like all of them. Except for the older ones but like yeah.

    You use your phone?

    I do it on my laptop. I used to use iMovie then I changed to Final Cut. I have no idea how to edit but they look good.

    What was your biggest challenge with this project?

    I dropped it on New Year’s Eve. And as much as I like thought that it was a good idea, it wasn’t. And I was really, you know I’m not drinking age so I’m not going to out myself on anything I was sober as can be, but I was just not, you know I wasn’t there no one else was there for that night. I was trying to get people to post it on their story and like realistically I couldn’t even post it on my story. So like I tried and I ended up doing it but no one was really showing love that first night so that was rough. But I guess the other hardest part would be just like… you know it’s hard when you’re very emotionally attached to a record because like you never know how a song is going to do and I want this song to do great. I love this song like it’s my favorite song. Guess what everyone listens to rap, everyone likes random rappers and they don’t want to listen to me sing about some girl for like three minutes. So no matter what it’s going to get worse then a lot of my other songs and that blows but it’s like the people who do like it, what I’m realizing is that’s where I’m transitioning. Like I’m not going to make rap much now and like I don’t really do that so I’m kind of transitioning into that alternative R&B scene and I’m really proud of the record so I think that’s why I’m happy without, like I know it will get up there and do well.

    Click here to check out the full interview!

    Biggz talks producing for EarthGang, deal with Sony/ATV and more!

    0

    Maryland born engineer and producer Biggz, has been the creative brains behind some of the hottest tracks on streaming platforms. From EarthGang to Lil’Boosie and more, Biggz discography continues to grow with collaborations from some of the biggest artists in the industry. He jumped into the game at an early age determined to build a household name. 2020 was a solidifying year for Biggz as he inked a deal with BeatStars and Sony/ATV. From The Street Team, to DNA Recording Studio where he operates his label “Prime Records…” we go into it all in a sit-down with Biggz.

    How’d you end up in Virginia? You came to Virginia when you were young?

    Yeah, I came to Virginia when I was 14…My mom… Just to keep me out of trouble and stuff like that. Maryland is real… I’m from Baltimore, Maryland, and then I moved down here to Virginia Beach when I was about 13, 14, and got into the band. And it’s crazy because I moved right across the street from Bridle Creek, and that’s where Pusha T, and Pharrell, everybody… That’s like their prime time, when they were around that… When I was around that age. So it was dope just to be in the midst of them.

    Was that inspiring for you?

    Yes. That’s what made me just make the decision that I can do it, just by seeing everybody else doing it around me, and being in that environment.

    I saw you started The Street Team. You started that like mad young. How old were you?

    Probably about 15, that was like a year after that. My boy… Me and my boy, Wax, was just talking about that last night. that was my boy, that’s my boy, T Butts. He passed, but it was him. He was… Me and him… I was the producer, he was the rapper, and my boy, Jay, Gerard, and then Keith, they were like our mentors. And then I ended up moving to Norfolk, and that’s when every… That’s when I started The Street Team, with my boy Wax, Dallis and Don. And Butts came with us too, my boy, Anthony Butts. But yeah.

    Your team got the attention of Hood Platinum Records and stuff. Y’all were really doing things.

    Right, right. That was like the hometown heroes for us, because we were like, “Yo, that’s where we want to be next.” It was… That was inspirational.

    How old were you when you ended up getting their attention? How long after?

    Probably… It was 16, 17, ’cause we started sneaking in the club. We were sneaking into the club…The open mic events, and then we just eventually just was in there having fun. We were the young kids on the block. So it was fun.

    You studied under some big people too, Double XL and CEO P. So how did you get… End up getting mentored by them? And what were some of the biggest things that you learned from them?

    Alright, so from Hood Platinum, those were the CEOs of Hood Platinum, and then Ms. Blends was like my mom. So as far as when it comes to music, they taught me how to grind, how to hustle, what the music scene was like, what it was lacking, what it wasn’t, how to put people in position, and how to help people take it to the next level that’s around you. They was teaching me all of this stuff at like 16, 17.

    So they really taught you how to move.

    Yeah. And so at 18, that’s when I started my label with my boy, Hemron, and my boy, Intense, and a couple other of our buddies. We started Major Movement.

    That was Major Movement?

    Right, we came together, and we had like…Man, that was different. It was like 50 artists under us at that time. And I’m 18. So like from 18 to 22, I had this record label. And it got to a point, my mom was helping me manage the artists, and cutting their hair, and we had the whole studio going. It was crazy. And that’s what made me see that anything was possible here. From 18, I just was like, “Alright, it’s go time.”

    So you ended up dissolving that though. What… If you don’t mind sharing, what led to that decision and what ultimately did you learn from that specifically?

    Well, they just dropped me. Because I ended up letting go of my label, because it was a lot of stress on me and I needed some guidance and help. But they dropped me and didn’t say anything. So one of their producers had pulled up to my studio and we had… He was doing a session with somebody or he came to kick it or something, and he was like, “Yeah, you ain’t heard? You got dropped.” And I was like, “Oh, snap!” It just tore my heart up for real, but it made me stronger, it made me go harder, and that’s what gave me the courage to keep going. I was like, “Oh, nah, we… It’s go time even more now.” It wasn’t no love lost on my end though, it was always love.

    Black Vinyl Recordings, what was the original goal for that and who were some of the people that you had an opportunity to work with there?

    Oh, from there, Black Vinyl Recordings, that’s when I was like in full-fledged, just engineer mode. I just was like, “I’m not doing the label thing.” I was just going through a lot. So there, I started meeting EarthGang, that’s where I first discovered them. And it was my boy, J-Slim, he brought them to me, and they all did this collab session. And this was at my first studio. I was like, “They gonna be lit.” And this was like probably ’15… Oh, nah, probably like 2011 or ’12.

    This was a minute ago. So with them, I got a chance to work with Gucci Mane, around that time. I got a chance to work with… Not work with Rick Ross, it was just a track, but I had got a credit off of that. We had Freeway, he came to the studio. Yeah, it was just my, Grand Hustle, some of the artists was coming there and this one, he had Pimp Squad Clique  but it was just, it was a lot man. I was all the way in my grind… God was just blessing me. I was just all the way into my grind. God was just blessing me, my journey is speaking for itself.

    I did see on, on your BeatStars when you got the deal, that your favorite placement was Lil’ Boosie, why?

    His energy was just… It was so honest, it was like having a child in there and for him to be so seasoned for him to still had that energy, it was inspiring because around that time I was just like lost, it was like refreshing to see him come in to my environment and bring that energy. I’m like, if he could do it, I could do it too. And that’s why I always give him credit for that for me.

    What is one of the biggest changes that you’ve noticed about yourself over the years?

    To embrace… And I don’t mean to say this in no braggadocious way, but to embrace me being a GOAT, that shit is hard. It’s hard to embrace because you don’t want to get cocky or… But I do have a story to tell and I love to show people my story and help them advance this, so that’s what GOAT to me is like. I’m still in the field with you, but I’m willing to teach you with the mistakes that I did, so you don’t have to make them too, you know what I mean? It’s just embracing that and just understanding that some people look at me in a certain light, so I have to move a little different.

    Talk to me then about DNA Studios. When did that come into play?

     That was my partner, Mr. Dan, he’s my mentor. And he just believed in me, so I was getting kicked out of my studio, downtown Norfolk, because somebody was smoking weed and all that, so… You know how that go. So I was just stressed. I got two kids on the way, it was just a lot on me, and then once I got kicked out, he had a studio…So once we did that, he was like, “Here, build your platform here and make this your base.” So I did that. I partnered up with my partner Haze, and we started Prime Records within DNA Studio and from there, we just took it to a whole another level.

    What is really your goal right now for Prime Records?

    Well, Prime Records right now, what we’re doing in Virginia is breaking the doors down and getting the artists, showing artists how to fish for themselves, if I was to put it in the most perfect way. We teaching them how to have an industry in this area, so that way they can carry it a certain way and then teach others, so we can build the area around here and have our own industry and not have to rely on anybody else to build that up for us. And that’s my passion and it’s showing the industry that we have something to bring to the table too, we don’t just want to snatch from the table, and not bring that into it. We got something to bring too.

    So what was the inspiration for the This is Biggz Show?

    Really the same ambition I have for the city. Just giving game and knowledge and showing people, showing the underdogs that are really putting in the work, some love. You know what I mean? Helping people, educating people on money, music, and business, just the ins and out of it all and sharing experiences with my colleagues and peers, also through that platform. So that way… because like I said, understanding that I’m at a certain level, have to be able to give back in the best way that’s comfortable for you, you know what I mean? When I’ve seen the opportunity and we have a studio, we have the resources to do it. I was like, we just might as well just do it ourselves, so I just figured it out. I’m not no podcaster or nothing I just figured it out and now I enjoy it. So it was something that I have fun with too.

    So this year has been BeatStars, and Sony ATV, How did that happen?

    That was different. They sent me an email, just saying, we’ve seen your credits, this, that and the third. So I thought they were just like somebody trying to sell me something for this, so I was like going back or forth. And then I hit my homie DJ Pain up, that’s one of our producer homies. I got a little consultation with him and talk to him about it, and I was like, “Should I do that?” He was like, “Yeah, they hit me up too. They want me to do some stuff, this, that and the third. And I didn’t know if it was that… ” I was like, “Bro, yeah let’s do it, bro. Let’s do it.” I didn’t know what to do, but I just went out and just was like, alright, let me figure it out, let’s see what we can do it and if it’s official, and then I’ll bring everybody else along with me. And that’s what’s going on now.

    What is one thing that you can share with people who are on the grind trying to get to where you’ve made it to?

    Don’t give up and stay consistent, stay focused, stay focused on whatever plan you build and just stick to the script. Don’t divy away from the plan. Stay consistent and it’s going to pay off. Consistency breeds success. So if you rob banks really good, then that’s what you’re going to be really good at, you feel me, if you keep doing it. So like anything you do, you keep smoking, you eventually going to know how to roll a blunt really, really good. So it’s like, don’t create habits that’s bad for you, create good habits and do ’em consistently.

    For more on Biggz or his show check out his website thisisbiggz.org

     

    Luh T5 releases evolutionary new album titled “Reincarnated”

    0

    He’s more than a rapper, he’s a hood Rockstar! Luh T5 hails from West Palm Beach Florida, and is delivering head-banging trap hits to listeners across the state and beyond. Embodying every bit of slime energy, the rising artist is making all the right moves to hit the top. After beginning to view music as a career, Luh T5 has released a versatile discography filled with his mellow flow, and of course those heavy 808’s for your car speakers. From club hits to chill vibes, this Rockstar is mastering the ability to create energy altering hits for both his day one and new fans. He recently released a new project titled “Reincarnated,” which happens to be 11 songs of heavy vibes and a new extension of the official Hood Rockstar.

    4 years ago, what changed for you that made you decide to pursue music as a career?

     I learned more about the business and I learned more about what I could receive than just music. I feel like it’s just like, it could help me get more into the doors and to other bigger things I want to do.

    I know young thug is one of your inspirations talk to me about what about him inspired you and why his label interests you?

    I feel like the reason why I love Thug so much is because he’s different. Like, just like me, I’m different. I always want to be creative, I want to try new things, I want to experience new things, I don’t care if they’re going to judge me. I like, I want to be the one to walk so they could run.

    I feel you. Is that why they call you Rockstar?

    Yeah. You feel me, I’m the Rockstar. I’m the Hood Rockstar.

     You’ve been busy you were on a mixtape with a bunch of artists from Florida, the “Palm Beach Mixtape.” Talk to me about the tape and DJFourteen who put you on it.

    It was like, Fourteen was trying to put everybody together because everybody’s not really together, so he tried to put everybody together to see what we could do as a whole. And like that he came to me, and he was like… He’s a close friend of mine so he just told me he felt like I should be on the tape. And I work hard so he was like, yeah he got me. Sent him a couple of the songs and he made it a day for me. He made it happen.

    What are some of your goals for your music and what other avenues do you want to pursue?

     Yeah, I’m more of a multi-talented entrepreneur, so besides music, movies, books, property, just everything. I just want my name to be a part of everything, I want to tap into everything and see, just learn, I just want to… The more knowledge I get I feel like the more happy I can be. I just want knowledge, I just want knowledge from all around the world.

    You have a new video about to drop in a few days, talk to me about who shot it and the vibe that can be expected from the visual.

    Shoutout to Nemo. He the one who shot it and… I don’t want to say which song it is because I want it to be a surprise. But it’s a song off of my mixtape though, song… And I just dropped my mixtape cover today, “Reincarnated.” That’s going to be a whole new side of me, a whole different side of me,  I just feel like I had to be reborn, I had to… Not restart, but I had to really understand how I’m going to go this way, how I’m going to do it this time. It was like that and also today Fireboy, what’s up Fireboy he part of the Thug crew, me and him because we dropping a tape today, I have to call him to see what time its going to be released. But that I got that mixtape, the visual coming up, and I got my mixtape coming up.

    So being independent right now and being so business-minded, what are some of the challenges you’ve ran into?

    Really, I wouldn’t say really challenges, I would just say everything that I get, that comes my way… Everything that comes my way, I just have to go with it, because that’s just part of it like nothing comes easy. Nothing comes easy. Nobody just blows up overnight. They are not going to feel it as working hard for it. I feel like…I like the challenges, I’m happy I get challenges. I’m happy they come. They don’t, it stop me, it just makes me go harder and it makes me into a better person.

     

    The Man Behind The Brand: Ilias Anwar

    0

    The DMV is known for many things, from GoGo and mambo sauce to being the government’s home place. But what does The Clout Cloud have to do with all of that? Well…under its founder Ilias Anwar, and his close team, it has become one of the top media companies and the biggest Hip-Hop platform for the DMV. Currently, at over 93K, the expanding Instagram platform highlights the most popular industry news and promotes growing stars. 

    Ilias Anwar founded the platform back in 2017 from his dorm room at Virginia Commonwealth University. Just three years later, The Clout Cloud solidified its potential to be one of the most influential media outlets in the area by selling out a show with DaBaby. This sparked the evolution into a full-fledged media company partnering with countless other artists including, Megan the Stallion, Rick Ross, and PnB Rock. The CloutCloud offers promotion, interviews, event coverage, and shows, making it a one-stop-shop for media needs. The platform has also created several opportunities for rising artists through its “House Party” shows which began at Ilias’s house. After creating such a buzz, the platform was approached by Poor Boy’s in Richmond Va., to host a sold-out event at the venue. 

     

    The Clout Cloud’s interview with $not.

    The Clout Cloud has solidified its spot as the most live and connective Hip-Hop platform in the DMV. Successfully throwing several events and providing media coverage for many industry stars, The Clout Cloud has become a household name in just a short period of time. Constantly evolving, the company launched its website during COVID and is now finalizing the details of its next event. Coming soon, The Clout Cloud will be partnering with Pusha T’s label, Heir Wave Music Group, and Refresh Music Group to bring about one of the dopest online showcases, highlighting some of the hottest upcoming talents in the DMV.

    For more information about The Cloud Cloud, the events, and to stay in tune with some of the hottest upcoming artist check out the website www.thecloudcloud.com or check them out on Instagram!

    YELLA BEEZY RISING ARTIST JOSE BODEGA RELEASES THE OFFICIAL VIDEO FOR HIS BREAKOUT SINGLE “TOOL ON YA” FT. YELLA BEEZY

    0

    Dallas, Texas native and Profit Music Group rising recording artist Jose Bodega , has announced the release of an official music video for his highly anticipated breakout record “Tool On Ya” featuring Yella Beezy. The fire single made its debut on Yella Beezy and Trap Boy Freddy’s collab mixtape “My Brothers Keeper” but will also be making a cameo on Bodega’s forthcoming album Mr. Bodega releasing early January.

    In this visual, shot by Jeff Adair , you will see Jose Bodega in his raw element, as he shows the world why he is up next with his rhythmic bars, cartiers, and foreign cars. Produced by Blame It On Monstah , the booming beat helps showcase the Dallas based rapper’s storytelling abilities like never before. Some notable lyrics from this record includes: “ I could sell the same Apple back to Adam and Eve…” And with his southern, trap-style flow and 808 heavy beats he is shifting into position to create a tidal wave of fans. Stepping outside of the box with his “groovy, trap-rap,” offering listeners his own personal style of rap that is both catchy and hustle encouraging.

    Yella Beezy’s appearance on “Tool On Ya” was just the co sign bodega needed. He is moving his way up to the top and has no intentions on slowing down.

    Pilot Flyin’ taking off with the release of fire first album titled “Pre-Boarding”

    0

    The end of a stressful and eventful year is upon us and what better than a good tape to ride out the year with. Rising artist Pilot Flyin’ recently delivered some insanely chill vibes with his new project titled “Pre-Boarding.”Currently based in Phoenix Arizona, this is Pilot’s first project and a promising start for his career in music. 

    7 tracks running 17 minutes of the most mellow vibes anyone mood could ask for. The tape opens up with “Red Eyes” introducing his listeners to raw lyricism,  808’s and soothing sounds of planes taking off just like his music. His track “Ride with Me” gifted a catchy chorus over lax piano keys. Pilot a lot pulled in other rising artists Orama and Cam Laurent for “Counted Out,” featuring 3 separate flows preaching playing your positions and getting to the money. 

    Pilot’s release of “Pre-Boarding” is more than an impressionable introduction to what this rising artist has to offer. With 2020 being his first year in music, the artist released two singles and a wavy visual shot by Ryan O’Boyle for his track “Cloud 9.” The artist clearly values quality over quantity giving his listeners just a cast of what he has to bring to the table.

    New Zealand artist Yung 808 talks breaking into the USA and newest release “Pretty in Pink”

    0

    From the other side of the world, Yung 808 transmits his larger than life vibes through his pop-punk base heavy hits. With over 3 million total streams, 808 continues his rise to the top and become a local sensation is his hometown. Now the artist is breaking boarders and bridging the gap between him and the United States. The rising star has valued quality over quantity releasing a few tracks for the year but bringing it to a major close with the guitar flooded track titled “Pretty in Pink.” Aside from the 18-hour time difference, 808 tapped in to discuss his newest release titled “Pretty in Pink,” and everything that makes up his vibrant yet mellow vibe.

    When did you first start writing music? When did you decide it was something you wanted to pursue?

     I think I started writing music back, about halfway through 2017, but I didn’t start making it and releasing it until the beginning of 2018.

    What changed? What changed for you then that made you want to start putting it out?

    I’m not 100% sure. I’ve always loved music, I’ve always been someone that’s had an involvement around music, and I think one day I was listening to, I can’t remember what, I was… I think I may have been listening to PnB Rock or someone. Someone had just dropped an album, and I was just fascinated. I was like, “Maybe I’ll try, maybe I’ll give it a shot.” And then yeah, just learned how to basically just record, and that was about it. And then just moved from there.

     What is the music scene like in New Zealand?

     The music scene in New Zealand, is… It’s okay. It’s nothing massive. It’s nothing like the US, but if you get to a point where you are developed enough like people such as Lorde, as she came from New Zealand, Stan Walker, Six60, you have a bunch of bigger New Zealand artists. And then you have people like me, Kid Ray. There’s a couple other artists that I’ve recently performed with, which we have an audience, we are just looking at expanding worldwide and also growing, growing in New Zealand with what we have here. There’s not much of a really large, independent artist industry, so it’s very hard to find that… Build a foundation. So you have to put a lot of work in for that.

     What’s one of your biggest challenges then I guess, as far as getting your music over here in the States?

     The hardest part has been probably with this year, I got introduced, when I was signed to my current label, there was a whole side of business and copyright, legality things. Was it like percentage splits and everything? because here in New Zealand, our copyright laws are completely different. As soon as we create something and publish it, it’s ours, we get entitlement. We don’t have to put out a copyright to request ownership of it. Yeah, it’s all slightly different. And then also just especially with marketing and promotion and targeting, a lot of that is very different for a US or UK or an international audience compared to what New Zealanders kind of… especially with my new song that drops tomorrow, the promotion around that, it’s summer here, but it’s winter for you guys. It’s flipped for what I’m doing.

    You’re going have to split market, kind of.

    Yeah, pretty much. When we sit down and planned out everything, we had two categories for the themes of everything and how we do that.

    Who are some of the artists that inspire you and your style?

    Definitely, it’s changed a lot. My new stuff is more MGK pop punk, Sum 41, kind of. Who else is there? Sum 41, Fall Out Boy, Panic at the Disco, Paramore, MGK, Mod Sun, Blink 182 especially, kind of that genre music, the pop punk, post pop, modern rock, a lot of that fusion genre. When I started, it was probably people like PnB rock. Who else would there have been? Like Lil Mosey, more of the hip hop. I guess it would be a little bit of R&B style, but I definitely shifted to the more energetic alternative out there, because that’s what I’ve always liked, I’ve always been like that as well.

     How did you come up with Yung 808? Or when did you even decide on that name?

    I was planning on changing it and then everything just all flooded in at once, so I didn’t have time and I just stayed with it. A lot of people, especially in my hometown, when people see me or if people recognize me, they’ll say “Are you 808?” It was it was Yung 808, cause 808 being like a base in music, a drum type of sound, and then Yung, because I was young, so I was like, “Oh, that will do for now.” And then it just grew and everyone kind of jumped on to that and I was like, “Okay, well, guess we’re rolling with that.” I’ve always thought like, “Oh, I could change it,” but then I have to make a whole new artist page. I have to go through all that, I’m like, “There’s no point.” Enough people just go out and say “Oh, 808, 808.” I don’t have to be Yung 808 unless people are directly searching or referencing me, which is cool though, because it means that I’ve got enough recognition in my fan base and the people that do listen to me that they kind of have grown on to learn that’s me.

    How did you get linked up with Buppy and Resonance?

    Me and Buppy actually met in a very weird way. We were watching some artists that we both liked live. And Ed joined and played one of his songs, and I was like, “Damn, this kid’s got talent.” And he had only just started making music, and I was like, “Damn.” I called him and was like, “Yo, we should work, we should cook up some stuff.” And this was like, for New Zealand, we were right in the middle of our lockdown, so we had just… Everyone was kind of stuck inside, nothing was really happening. There was nothing else to do than sleep, eat, watch TV or make music. We just banged out about 10 songs, and then as the year moved on towards end of the year, he’s like, “There’s this label collective that’s being developed that we were working on and everything. Do you want to be a part of that?” And then a bunch of artists and us all pitched and a select few of us got signed, and we’ve just been developing from there. The label has been really amazing, like the amount of business and music industry techniques and understanding that we’ve learned has been something.

    There’s a whole side of it that I had no idea even existed, and Buppy just being not only an amazing artist, but an amazing manager, and just having this vast understanding of it all, has passed down all of this knowledge, and he just guides us through everything. And it’s great, it’s amazing. So yeah, that’s kind of how everything moved on.

    You just performed a packed out show and I heard New Zealand was COVID free so what was that like?

    Yeah, I’ve seen on… Our news has been packed with how the rest of the world are like 18,000 cases in the UK. I’m like, “Damn.” I hope everyone’s good beause here there’s nothing. Yeah, I just got asked to be a special guest at a… Where was it? It was probably an hour’s drive in a different city from here, and they had a bunch of hours that worked for me. I went along and performed. It was dope. It was such a good vibe. By the end of the night, I can’t even remember. It was packed, it was the most people that they’d ever had at that venue. It was insane. It was just an amazing time. It was a really good vibe, and it’s something that I hope once everything in the world’s cleared up, when I do come over to America, if we can organize some smaller little shows like that, if there are still limitations on that, where everyone can just enjoy the moment and vibe and just rock out and have an amazing time. I feel that that energy that we’ve got here, I want to bring across to there. It’s similar, but there are a couple of things we do here at shows and stuff, some things like that, that are just… It’s just a really great community vibe that you can bring everyone together for music. So yeah.

    Bring me to a show over there, give me the vibe. I feel like everything I look at the vibes are just way crazier than over here.

    Facts. I don’t even know. With America you see it, like when artists perform, usually there’s the raised stage and then a massive gap for all the security and the… In New Zealand we had security on the stairways to the slightly raised stage, but the crowd’s like right there. And the thing is, no one is kind of… No one’s that ignorant and just impulsive to jump up on stage and ruin the set, ’cause everyone’s having a great time. But because you’re right there with the fans and with everyone singing the music, you can give it, you can hand the mic over, you can jump in the crowd, you can dance around, you can get everyone hyped up, you can get them down low, down low when the beat drops down, jump up… You can interact so great.

    And then also it’s all… It’s usually all open door between the security payment entranceway, and then you come upstairs or you go into another room, and there’s a lobby area, there’s merch stores, there’s bathrooms, all that, and that’s where people can chill off and grab drinks and refreshments so no one passes out. Then you come back in and you walk through the doors into the venue, and it’s just smoke machines lights, mad energy, you walk in and you just get filled with this beautiful energy of people just being happy. And there’s never a dull moment, like we did… I did a Juice Wrld tribute. I sung Lucid Dreams by Juice Wrld, and everyone just had their phone torches out. Everyone was just singing, just… And it wasn’t necessarily a sad moment, it was just a really meaningful deep connected with everyone; everyone had this energy of respect between everyone. So it was, yeah, it’s just a really… I think it’s a really connected situation, a concert in New Zealand. That’s what it’s like, a very connected and closely related between the performers

     Why did you start making music?

     Why? Lots of reasons, lots of reasons. Of course, I loved music, I wanted to… I was like, “Well, I love it, I might be able to make it.” But also, it was just a mental health release for me. I do suffer from an array of mental health issues, and music has been the one thing that’s always been there, no matter what, you’ve got music. And I think many, many people, many artists as well can agree with that. You can take an internal situation and format it and perform it and output it in a sense that even if in that moment you do listen to the song, you don’t need it, but it’s still good to listen to, but then when you do need it you can relate to it on a level that’s ridiculously just… But that you have those songs you listen to, and it’s just like, “Damn. Damn!” That’s why I love making music, and that’s why I wanted to make music that people could listen to and just be, “Damn!” That they get what it’s like. Yeah.

    For sure. So is it the feeling that you get from your music that, helps you perform live like, for example, you know Summer Walker, the big conversation that surrounded her having anxiety and people misunderstanding how she gets on the stage.

     Yeah, I was following that, I do suffer from anxiety, and people are like, “How do you perform in front of a… In a concert situation?” So I felt that, but, with that I think if you’ve managed to output the emotions that are troubling for you into the song, then when you get up in front of people to perform it, if they’re there and they’re listening, that means that they get it. So why should it affect you in the first…I could be incredibly anxious before I go on stage, but when I go out there, and I just see everyone had to be there, everyone kind of knows what my music is, everyone knows what it’s like, then that all settles and goes away. I think that’s what people, I wouldn’t say failed to understand, but couldn’t fully grasp with the Summer Walker situation of how that came to discussion, but then they’re like, “Oh, how do you go and perform to thousands and thousands of people?”

    That’s the one thing that a lot of people didn’t really see with that, especially because if you make the music for the way it makes you feel, and then it’s relatable for others when you perform it, it’s like they feel it for you. So it’s like there’s a transmission of energy I don’t think a lot of people understand.

     They know what it’s like. Definitely, definitely.

    Talk to me about to the new release “Pretty in Pink!”

    Pretty in Pink, it’s the first single… I’m the first artist from my label, Resonance Entertainment to drop a song, and everyone’s dropping in 2021, the beginning of the year onward, and I was like, “Nah, I’m going to drop one for summer for here, right before Christmas, and yeah, so it’s a new song, it’s in my new style. It’s very, very, like… I would say a bit of post pop punk, but a bit of pop punk, and then just regular pop, fuse-y… It’s just a really happy, really happy just vibe-y song. And I want people to listen to it and just be able to dance with your headphones in. It’s that type of song, you can just listen to it by yourself in your room, and you’re just like, “Yeah, yeah,” and dance around. But then also, if you’re in the car on a road trip, you can play it and just dance around as well with your friends. So that’s definitely the vibe of the song.

    Take me to the recording studio. What was it like for you making this one? What was the vibe? What did you feel?

    When I was making the song, that was… I heard the guitar melody, and I contacted the dude who produced and was like, “Yo, you done anything with this?” And he made it, this is months, months ago before I even thought about making it. And then I… And I kind of, it overpassed me and he had released it himself as just like a YouTube one. I was like, “Hold on, hold on, hold on. I’m going to buy that, I’m going to buy that,” right click. And I recorded out the song, and as soon as I recorded it, I showed… I always show my mom my music. I show my mom my music all the time. And I show my family and especially my Nana, my mom and my Nana. It has to go… If the song gets the seal of approval from them, then I know it’s going be good, and mom has been every single day, until like… Well, for me, it’s today, and tomorrow she’s just going, “Has the song dropped? When’s it dropping? When’s it… ” So I just knew it was going be a really good energy, good received song, and everyone seems hyped for it, which I’m like, “That’s dope. I’m really… I put a lot of effort into… A lot of the behind the scenes work, it went through many revisions of mixes and masters that I wasn’t happy with. The photoshoot took two full days to do because it was just ridiculously hot, and I got really bad sunburn on the first day. There was a lot of stuff leading up to the song, so I’m very, very hyped for it to be released, which will be good.